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Strategic sustainable investing
Strategic sustainable investing (SSI) is an investment strategy that recognizes and rewards leading companies that are moving society towards sustainability. SSI relies on a consensus-based scientific definition of sustainability, and the assumption that ‘''Backcasting from Principles of Sustainability''’,〔Holmberg, J and Robèrt, K-H “Backcasting from non-overlapping sustainability principles – a framework for strategic planning”, International .Journal of Sustainable Development and World Ecology, 7:1–18. 2000〕 whereby a vision of a sustainable future is set as the reference point for developing strategic actions, is the preferred approach to strategically move a company towards sustainability. It was developed by researchers at the Blekinge Institute of Technology in Sweden.
==The strategic sustainable investment system==
SSI outlines that the financial investment will offer a competitive risk-adjusted return, while providing investment capital to companies that are actively attempting to become more sustainable. It implies lower exposure to sustainability-related risks and it considers financial metrics together with environmental, social, and governance (ESG) aspects, as well as strategy analyses to educate investment decision-making.〔(Blandford, Nick, Timothy Nash and André Winter “Strategic Sustainable Investing: Recognizing Value in Transitional Leadership.” Master's thesis, Blekinge Institute of Technology, 2008 )〕
Characteristics of SSI:
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